Developed the complete brand identity for Flyin’ Ahi, a Honolulu-based food truck, including the logo and custom vehicle graphics. The bold design combines vintage 1970s rock-inspired lettering, wing imagery, and Hawaiʻi-influenced tattoo-style ocean graphics to create a distinctive and memorable street presence.

Developed a complete brand identity for Kai Malu at Wailea, including the logo, stationery system, community newsletter, and Homeowner Design Selection Binder.

Developed a refreshed corporate identity and stationery system for the James Campbell Company. The icon combines imagery of Hawaiʻi’s sugarcane fields with flowing water, symbolizing the natural resources that nourish the land, support growth, and reflect the company’s agricultural heritage.

Created the brand identity and supporting collateral for Fia Fia, Marriott’s Ko Olina guest experience featuring a spectacular lūʻau and exciting fire-knife performances. The project included logo development, promotional posters and materials, and art direction for photography that captured the energy, culture, and excitement of the live experience.

For SeaClear Window Cleaning, I created a simple, flowing mark that suggests the motion of wiping a window while also forming an eye—a symbol of seeing clearly through the glass. The restrained color and elegant typography give the brand the high-end feel the client wanted.

I designed the Lanikai Juice identity to bring a fun, energetic tropical feel to the brand and its surroundings. Bold color, playful island imagery, and lively packaging give customers a sense of the experience before their first sip.

Created a complete brand identity and visual system for Outrigger Reef, extending the concept across all printed materials for the property—from in-room guest collateral and notepads to advertising for special events. Inspired by Polynesian voyagers who followed the stars, the brand positioned each hotel stay as a journey of discovery and an authentic Hawaiʻi experience.

Created a simple and bold identity for Avalon, using clean geometric lines and negative space to form a distinctive letter “A.” The modern, streamlined mark communicates strength, stability, and professionalism while remaining highly recognizable and versatile across applications.